BMW Plans Entry-Level EVs i1 and i2 for 2027 and 2028 to Capture Emerging Market Opportunities
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  BMW is poised to expand its electric vehicle(EV)lineup with two new entry-level models,the i1 and i2,set to launch in 2027 and 2028 respectively.This move comes as the automotive industry faces a crucial phase in the transition to electric mobility,with fluctuating consumer interest and questions about the affordability of EVs and the readiness of necessary infrastructure.

  According to insiders cited by Autocar,these new models are part of BMW’s strategy to maintain its competitive edge in the entry-level luxury market,especially after Mercedes-Benz decided to discontinue the A-Class.Bernd Korber,BMW’s head of product,emphasized the company’s commitment to this segment,noting the potential to attract younger customers who could follow BMW’s model progression from the 1 Series up to the 7 Series,particularly in growing markets.

  The BMW i1 and i2 will be distinct from their internal combustion engine(ICE)counterparts,which will continue to be built on the current FAAR platform.The electric versions will adopt BMW’s new Neue Klasse architecture,which is set to underpin six new products starting next year.The i1 will be available in sedan and hatchback versions,while the i2 will offer a choice between a crossover and a coupe,with options for front-or all-wheel drive configurations.

  Details on how these new entries will integrate with the existing iX2 crossover remain unclear.However,the iX1 is expected to transition from the FAAR platform to the Neue Klasse platform,aligning with the i1 and i2.This architectural shift suggests significant changes that could potentially lower the starting price point below the current€48,000(approximately$50,800)of the iX1 and iX2,making these models more accessible.

  BMW has not indicated plans to bring these more affordable EVs to markets via the Mini brand,which has so far been used for its entry-level electric offerings.The introduction of the i1 and i2 represents BMW’s strategic response to market dynamics and its commitment to expanding its electric vehicle portfolio amidst a transforming automotive landscape.