The 2024 Ford Bronco continues to capture attention with its bold design and versatile configurations, appealing to a broad range of off-road enthusiasts and everyday drivers alike. With options ranging from the basic Big Bend to the powerful Raptor, and choices in doors, tops, and powertrains, the Bronco offers a personalized adventure-ready vehicle. However, potential buyers should consider both its strengths and limitations before making a decision.

What’s New for 2024?
Significant updates for the 2024 model year include:

•Standard 12-inch touchscreen across all trims.
•Elimination of the keyless entry keypad.
•Revised trim level options and configurations, focusing more on V6 engines and dropping some two-door models.
•Introduction of standard trailer tow packages on all trims except the Raptor.

Interior Quality and Technology:
The Bronco’s interior mixes rugged charm with modern technology. While the cabin features unique design elements like rubber-lined grips and rubber-encased buttons, the overall material quality might disappoint some, especially given the Bronco’s price point. High-tech offerings include Ford’s Sync 4 system on a 12-inch touchscreen, though the digital instrument cluster’s design could use improvement for better visibility and usability.

Performance and Capability:
The Bronco is available with either a 2.3-liter turbocharged four-cylinder engine or a more robust 2.7-liter turbo V6. Both engines offer respectable power, but the V6 is particularly strong, suited for those looking to maximize the Bronco’s off-road capability. The standard four-wheel drive enhances its versatility across various terrains. However, potential buyers should note the vehicle’s relatively poor fuel economy, especially with larger tire options.

Driving Experience:
Driving the Bronco reveals a vehicle that’s more refined on the road than some of its competitors, like the Jeep Wrangler, thanks to an independent front suspension. The ride is firmer than typical SUVs, and noise levels can be high, particularly with off-road tire setups. Each configuration offers a distinct driving experience, from the nimble two-door model to the wide, stable stance of the Raptor, designed for high-speed off-road performance.

Pricing and Value:
Bronco pricing can vary widely based on trim and options, with the base Big Bend starting at $41,525 and the high-performance Raptor at $91,930. While the Bronco offers a compelling mix of style and capability, potential buyers should be wary of dealer markups and consider whether the vehicle’s rugged appeal and feature set justify the expense, particularly when compared to competitors like the Jeep Wrangler or the more luxurious Lexus GX.

Safety and Driver Assistance:
The Bronco scores well in safety, equipped with standard features like automatic emergency braking and optional upgrades such as blind-spot monitoring and adaptive cruise control. However, its “Marginal” headlight rating from the IIHS may be a concern for night driving safety.

Conclusion:
The 2024 Ford Bronco stands out in the crowded SUV market with its customizable options, strong off-road capabilities, and distinctive style. However, its high noise levels, less refined interior materials, and handling characteristics may not suit everyone. Prospective buyers should weigh these factors against the vehicle’s undeniable appeal and impressive feature set to determine if the Bronco is the right choice for their needs.